So is Beyond Meat’s label inaccurate, or is the 20g of protein listed on the label in fact an adjusted/PDCAAS corrected figure (suggesting total protein content of around 23g), which would mean consumers are, in fact, getting around 20g of digestible protein, which is 40% of the daily value?Īnd if so, is that approach to labeling permitted under the regulations? While some commentators might argue that this isn't a very big deal, the discrepancy in other products is higher, claims Don Lee Farms, which says the protein %DV for Beyond Beefy Crumbles, for example, should be 20%, not 26%, as stated on the label, based on a PDCAAS of 0.645 determined by third party testing.īeyond Meat has not addressed the specific claims in the lawsuit, but told this publication that the “allegations in the filing lack merit and we are prepared to vigorously fight this in court.” 'The adjusted protein amount is only used to calculate the % Daily Value for protein'
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If you ‘correct’ the protein score to reflect the PDCAAS of 0.8875, said Don Lee Farms, the %DV is in fact 35.49%, not 40%, as stated on the label. Plaintiff: 'Beyond Meat’s lower PDCAAS scores have caused Defendants to overstate the daily protein value on its flagship products'Īccording to a lawsuit filed last week by Beyond Meat’s former co-packer Don Lee Farms, independent testing found that the average PDCAAS score of the Beyond Burger, was slightly lower than 1.0, sitting at 0.8875. It lists the %DV as 31%, which implies that it has corrected/adjusted the protein content to reflect a PDCAAS of around 0.816 (were the PDCAAS score 1.0, it would list a %DV of 38% or 19g divided by 50g).īeyond Meat lists the protein in its flagship pea and rice based burger as 20g, with a %DV of 40%, which suggests no PDCAAS adjustment/correction, and therefore a PDCAAS score of 1.0 or something very close to 1.0. Impossible Foods, as an example, lists the total protein in grams on its flagship soy protein-based burger as 19g. This means that two brands which each have 20g total protein (calculated via nitrogen testing) could have different %DV figures if they use different protein sources with different PDCAAS scores (eg. However, the percentage of the 50g daily value (%DV) for protein for brands also making front of pack protein claims is calculated by a different method (PDCAAS or Protein Digestibility Amino Acid Corrected Score), which ‘corrects’ or ‘adjusts’ the total protein figure based on the quality/digestibility of the protein. total grams of protein per serving) must be listed on the Nutrition Facts panel, and “ may be calculated on the basis of the factor 6.25x the nitrogen content of the food as determined by the appropriate method of analysis as given in the Official Methods of Analysis of the AOAC International.” Emulsifiers, stabilizers, hydrocolloidsĪccording to US regulations (21 CFR 101.9(c)(7)), protein content (ie.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).
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